This was a comment I saw in an article and I felt it was a really interesting read.
A new trick up WOW’s sleeve. This just may bring WOW’s business ethics into the light and out from under the mossy covered rocks. Having been involved in the gaming industry for quite some time now, you hear lots of things. I was talking to a friend who had his account permanently banned by the good folks at WOW yesterday. He forwarded me a copy of the letter he received, the letter was formatted for bulk mailing. I would get ready for another announcement from the WOW folks regarding this latest purge.
The friendly folks in the front office at WOW are no dummies sports fans. These cats are smart business poeple and while ethics may be in short supply, the bottom line is their motivating factor. Make no mistake gang, these bannings are based on a business plan and have nothing to do with “cheaters” and everything to do with profits. No company with WOW’s background does anything without considering the potential benefits and losses.
Here is the scoop. The suits in the front office of WOW have profited for years by allowing gold to be sold by many “3rd party” companies. Third party is the term used when you want to disassociate your brand (in this case WOW) from other parties or companies. WOW has partnered with a select list of companies for years. The bannings last year were nothing more than an attempt by WOW to monopolize on who can sell gold to it’s customer base. They eliminated the competition plain and simple. This act, were it to take place in the “real” business world, would be tantamount to criminal business practices and prosecuted.
Part two of the genius of the WOW bandits. WOW only really succeeded in slowing the competition down between their “3rd party” front companies (for gold sales and power leveling) and their competitor companies. This forced these other companies to invest in the purchasing and maintaining of all new accounts which these companies look on as the cost of doing business. Who profited by this? Why WOW of course, you all getting the picture here?
Part three of the WOW empirical plan. More than 50% of the accounts that were permanently banned in the January 2007 bannings are private individuals. These poor gamers more than likely purchased gold or power leveling from WOW or other companies. This act gave the WOW Corporation the right to ban these accounts under the user agreements.
“They waited until these customers purchased the new expansion and then banned the accounts in question”.
Now as most marketing guys at WOW know these folks are hooked on the NEW INTERNET CRACK. The customers who were banned will now have to replace the accounts and the expansion sets as well. Whoever termed the phrase “Business Ethics” is not employed by WOW. The genius behind this business plan is that WOW hasn’t lost any customers. These people are going to go out and buy new accounts and expansions for those accounts. These guys are worse than drug dealers; they take the drugs back and make you pay for them again.
It’s days like these that I am really glad I don’t play on line games. Have a nice day gang and beware, injustice is all around.
It’s interesting to see this. I’d take it with a grain of salt but it definitely is plausible. However, if this was the case it would be rather easy to find the companies in question as everybody else would be put out of business. If something like this came to light, Blizzard would be *screwed*. Talk about PR nightmare. I have my doubts this is true, though, because Blizzard is rolling in so much cash they don’t even need to team up with these gold farming companies.